Liverpool looking good value for money

The annual summer transfer frenzy is now officially up and running, and the papers are full of speculation and links based on insider contacts, hope and in some cases pure imagination. However, with that said, only half of the Premierships clubs have flexed any financial muscle thus far, with the usual moneybags suspects Manchester "hard-up" City leading the way with over £50m spent already.

What I've found surprising is that although Aston Villa have been the most busy, bringing in five players for a total of around £11m, I see the supposedly cash-strapped Liverpool currently running second to Citeh in the spending stakes. With the current acquisitions of Iago Aspas and Luis Alberto costing a reported £12m or thereabouts, and the imminent arrival of Simon Mignolet for £10m, the Liverpool Chief Financial Officer Andy Hughes is now sweating over the departure of £22m from the cash ledger. The perennial big spenders, Chelsea are yet to draw their wallet in anger, and Manchester United and Arsenal only have spent a massive £2.8m between them... With Arsenal contributing, er... zero.

You see, as far as I was aware, Liverpool are supposed to be skint. "We need to build a 700,000 seater stadium so we can keep up with the likes of Chelski and Manyoo" they say. "We can't compete anymore because we've been left behind financially". "We're poor..." they cry. Well, they don't seem to be doing that badly. 

On reflection, Liverpool's decline over the last few years is not, in my opinion down to a lack of funds. Lets face it, it's not as if they've been scratching around for a transfer kitty this last few years. The main reason is simply down to adopting a poor recruitment policy of picking up average players on massive salaries. Poor use of funds, rather than a lack of it. After all, the Reds are currently lying in 5th place in the current Premiership Rich List, and on the strength of that, not as poor as we'd imagine. Am I the only one that's noticed this?

In terms of revenues, Liverpool have, potentially, some large income from the departures of Luis Suarez - at least around £35m by all accounts (excuse the pun) but surely a profit on the £23m purchase price - and Jonjo Shelvey, who's lack of discipline, composure and overall poor form seems to have earned him a place on the sales ledger, so perhaps £7m for him as reported. I don't expect Liverpool to get anywhere near that amount for Jay Spearing who is allegedly being tracked by Stoke City and Bolton Wanderers, perhaps £3m at most. Add to that the possible sale of Pepe Reina and there is a likely healthy profit in the air. Surely a pleasant prospect for Mr. Hughes. 

It's near on certain that once the rest of the top four get their readies to hand, I think Liverpool will fall down the transfer spending table. However, it's clear to see that things are not as bleak as many Reds supporters would imagine. That coupled with the astute purchases made by Brendan Rodgers so far, don't paint too bad a picture for the club in the short to medium term, and especially so if that can be translated into results on the pitch. 

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